Should You Use Amazon Ad's New Budget Rules? [AMZ PPC 148]


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Amazon Advertising released a new feature a couple months ago, but it was nonsensical. They recently edited its presentation to make it make sense, so now we’re ready to share our favorite type of PPC Den Podcast episode: a deep dive into a niche new feature, New Budget Rules.

Brent Zahradnik of AMZ Pathfinder and Michael share gripes and strategies for leveraging Schedule-Based and Performance Based budget rules that are specific to auto and manual Sponsored Product campaigns. Learn everything there is to know about the New Budget Rules this week in The Badger Den!


  • 0:00 Intro-- Brent’s Steve Jobs impersonation
  • 1:50 The New Budget Rules in Amazon Advertising
  • 3:50 First principles thinking on Budget Rules
  • 5:45 Where do these Budget Rules apply?
  • 9:20 What’s in Budget Rules?
  • 17:40 How often will you apply Budget Rules?
  • 24:47 Strategic Implementation of New Budget Rules
  • 35:33 Outro-- Wintry beverages

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

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