AMZPPC #129: Search Term Impression Share Reports in Amazon PPC


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Want to see if you're making an impression on your customers and how you stack up against the competition? Check out the Search Term Impression Share report! Elizabeth Greene from Junglr joins us again as we break down what this new report is and how you can use it to optimize your Sponsored Products and Sponsored Brands campaigns.

We'll see you in The Badger Den!

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno (

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver


1:05 Intro

4:51 Intro to Sponsored Product and Sponsored Brand Impressions Share Report

12:26 Finding your True Search Volume

17:04 Things to Think About with the Search Term Impressions Share Report

22:11 How to Optimize for Impressions

25:01 Tips for Optimizing for Rank Position and Dealing With Branded Terms

32:04 ASIN-Targeting Search Terms

36:32 Closing Thoughts

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