AMZPPC #127: How You Can Approach Seasonality in Amazon PPC

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With the changing of the seasons upon us, many Amazon sellers with seasonal demand are making changes to their PPC campaigns to either capitalize on peak demand or minimize wasted ad spend during the off-season. Optimizing for seasonality is a careful balancing act that requires discipline and know-how.

Brent Zahradnik from AMZPathfinder joins us as we break down how you can address and work with seasonality in your Amazon PPC campaigns.

We'll see you in The Badger Den!

Highlights:

1:05 Intro

7:57 Different Types of Amazon Seasonality

11:13 Structural Approaches to Amazon Seasonality

15:30 Seasonal Budget and Bidding Strategies

22:35 “Hibernating” Amazon Campaigns

25:49 Seasonal Keyword Strategy

31:12 Storing Your Seasonal Data

34:38 Closing Thoughts

36:40 Secret Post-show Message

Links & Resources

Companion blog: https://www.adbadger.com/blog/how-to-deal-with-seasonality-in-amazon-ppc/

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

AMZ Pathfinder: https://www.amzpathfinder.com/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio editor: Pedro Moreno (pedrojmr13@gmail.com)

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

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