Manage episode 279628653 series 2625056
It’s an Amazon PPC ad group’s worst nightmare, yet we see it pop up over and over again. Filling your ad groups with too many keywords or products prevents reliable research results, drains your budget, and can leave your best keywords high and dry. Keyword dumping spells disaster for your ad groups…and your ACOS.
This week on The PPC Den, Mike and Brent unpack everything wrong with keyword dumping and product dumping and show you how to find the right amount of keywords and products for your ad group.
We’ll see you in The Badger Den!
1:58 What is keyword dumping?
3:39 Why is keyword dumping bad?
9:49 Mixing Match types and strategies
17:40 Starving keywords
21:05 Budget concerns
24:59 Keyword-ad matching and organizing ad groups
29:59 What to do instead
38:19 Closing Thoughts
Links & Resources
All our episodes and show notes are available at https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker
Content Writer: Vincent Gulliver