AMZPPC #106: How Keyword Dumping Ruins Your PPC Campaigns


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It’s an Amazon PPC ad group’s worst nightmare, yet we see it pop up over and over again. Filling your ad groups with too many keywords or products prevents reliable research results, drains your budget, and can leave your best keywords high and dry. Keyword dumping spells disaster for your ad groups…and your ACOS.

This week on The PPC Den, Mike and Brent unpack everything wrong with keyword dumping and product dumping and show you how to find the right amount of keywords and products for your ad group.

We’ll see you in The Badger Den!


1:05 Intro

1:58 What is keyword dumping?

3:39 Why is keyword dumping bad?

9:49 Mixing Match types and strategies

17:40 Starving keywords

21:05 Budget concerns

24:59 Keyword-ad matching and organizing ad groups

29:59 What to do instead

38:19 Closing Thoughts

Links & Resources

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

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