Manage episode 286896899 series 2891020
Scott and Drago stir the pot with Ambrish Chaudhry, Superunion's Strategy Head for APAC. In this first of 3 parts, we start by exploring Ambrish's formative experiences and perspectives on helping brands grow in the region - from his early years in India, to building a career in Dubai and then Singapore:
- How the Potato, Fattoush and Chilli sauce provide the perfect analogy for his philosophy around strategy
- Lessons learned from 'Unlocking Unicorns' in South East Asia, and where brand comes into the picture versus the Silicon Valley start-up scene
- The importance of brand in Asian boardrooms, and the opportunity for more expansive CMO involvement
Look out for parts 2 and 3 later this week...