Manage episode 286896901 series 2891020
In part 3 - 'Brand Burns' - we change gear, rounding off our discussion by getting Katie's take on three burning questions...
1) Flavour of the month: we discuss the different dimensions of the Singular Society brand (from H&M), and the rise of a subscription based, members-only retail model, where everything is sold at cost!
2) Brand Bullshit: why less can be more when it comes to social, and the risk of losing sight over what makes sense for your brand to say, and where to say it. Case in point - Bottega Veneta's decision to withdraw from all social media channels.
3) Fortunate Failure: her perspectives on how every layoff and setback has helped her to leap, grow and stretch in the next chapters of her career, however tough it may be at the time. Something Katie believes is more important than ever for people to appreciate.