Brand Burns, with Charlotte Wilkinson, Hello Sister - Part 3


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Finally, in part 3, three burning questions to complete our celebration of IWD and the feast with Charlotte Wilkinson of Hello Sister.

  1. Flavour of the month: Charlie speaks about brands that are doing it right, but more brands need to do bolder work to be relevant to the female experience: e.g. Nike (M) or Frida Mom ('Care for your breasts, not just your baby')
  2. Brand Bullshit: our guest has a beef with brands that are full of themselves (spoiler alert - most brands!) and believe they are more important to people's lives than they actually are. She also uses the F word - not that one...
  3. Fortunate Failure: the importance of trial and error when working across Asia on one's journey to finding the best partners and approaches

And ahead of Potluck's food-themed mini series, we continue to hear our guest's take on what they would like us to investigate further.
Keep it brewing...

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