Brand Burns, with Ambrish Chaudhry, Superunion - Part 3


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3 burning questions provide a sizzling finale to our conversation with Superunion's Ambrish Chaudhry...

  1. Flavour of the month: in the health and wellness space, we discuss his love for the sports-community focused Rovo app, and his view on a sector set to boom - Telehealth
  2. Brand Bullshit: there's plenty to call out here! brands becoming preachy - we discuss why authenticity and core competency can trump the obsession to find higher-order 'purpose', and the risk of jumping on the marketing bandwagon...
  3. Fortunate Failure: 'it was ok but next time try harder' - the stinging client feedback that taught Ambrish the criticality of understanding the client's inner agenda (no matter how great the work may be), and how the consultant must learn the art of shepherding ideas through the business (think white rabbits and freeways!

And ahead of Potluck's food-themed mini series, we continue to hear our guest's take on what they would like us to investigate further.
Keep it brewing...

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