Manage episode 286896896 series 2891020
Enjoy the full feast of our 3-part discussion with Superunion's Ambrish Chaudhry...
Part 1: Lifting the lid on Asia: lessons from being part of the growth story of SEA Unicorns, perspectives on the region based on an insights and strategy career that has spanned India, Dubai and Singapore, and how Ambrish sees a bigger role for the Asian CMO emerging (should be wish to grasp it!)
Part 2: Hacking Humans: the importance of being brave when it comes to human understanding, a case study in decoding contemporary romance and how the insights agency model needs to evolve
Part 3: Brand Burns: a rapid-fire take on his flavours of the month in the world of branding, why humility and authenticity trumps the 'bullshit' of purpose and the fortunate failure that taught him how to better shepherd ideas with clients
And if you'd like to listen to each part in a more bite-sized way, please see the earlier episodes in this series.
Ambrish is the Singapore Managing Director and APAC Strategy Head for the leading brand and design agency, Superunion.