Ajay Jilka, The Full Feast: Parts 1-3

Potluck

Ajay Jilka works at the exhilarating intersection of Esports and brand partnerships, a space ripe with opportunities across Asia and indeed the globe.
In this full feast episode, we take you inside the world of sports marketing in China, learnings from Ajay's journey working in traditional sports through to the new frontier of gaming and ESports, and what the playbook looks like for brands looking to be at the heart of it all.
We bring this to life through a deep-dive on Ajay's own research - VIDEO GAMES, COVID-19 AND CHINESE YOUTH - including his take on the cultural significance of Esports, the emerging commercial opportunities and the risks and pitfalls to avoid, particularly for non-endemic brands.
And to wash all of that down, there's 'Brand Burns', where Heineken's response to the ESL, NFT (over?) hype, and learnings from a Hedge Fund internship are all under fire.

Please note: the opinions expressed in this podcast are the personal opinions of Ajay Jilka, and do not represent those of his employer.

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