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Augmented reality has been on the periphery of the toy business for some years now. Pokemon Go really brought the technology to the fore, leading to a major boost on Pokemon toy & card game sales.
In this episode of the Playing At Business podcast we talk to Wikitude's Paula Monteiro about A.R. and the potential for toys. We also discuss some of the fantastic A.R. implementations Wikitude have created for world leading toy companies. Finally we also take a look at the (exciting) future of this technology
This is a must listen episode for anyone interested in technology and toys.