489: Georgie Hope – How to maintain your SEO rankings when making major changes to your photography website
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Georgie Hope of www.largehope.com is the author of multiple books, including…
- How does SEO work?
- SEO for photographers
- Pre-Launch SEO Checklist
- SEO Migration Checklist
- and others!
She is the owner and SEO strategist of her company, Large Hope.
Based in Queensland, Australia, the company focuses on Search Engine Optimisation (SEO) for small local businesses by helping generate more online leads. Particularly from their local area.
In this interview, learn how to optimise your photography website to show up in searches and everything you need to know before migrating your website, changing your business name or going through a redesign.
Here's some more of what we covered in the interview:
- How Georgie got into SEO
- The first thing to consider when analyzing your website's SEO
- Setting expectations on how SEO works
- How to rank blog posts on Google
- The difference between internal and external links
- How to make blogs powerful in search engine optimization
- Will sharing blog posts to social media count as external links
- How to find directories to link to your photography website
- The benefits of setting up website directory listings
- How to guarantee Google rankings for your websites
- How to know the right keyword phrase to target for your business
- When and why would someone need to migrate their SEO to a new website
- Having a new website can lead to a dramatic loss of Google rankings
- Should new business owners focus on social media or start working on SEO
- What to check for to see if you're still ranked or indexed in Google
- Why URL changes need to be redirected from old to new links
- Georgie's goal when writing her SEO books
- When is the best time to do your link mapping when changing domain names
- How to efficiently redirect links
- Georgie's advice to maintain your SEO rankings before migrating websites
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus, special member-only interviews.
That thing that's actually the most powerful at getting you to rank in those three location places is actually doing SEO on your website. – Georgie Hope
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.
Seriously, that's not all.
In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Georgie shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode.
When you do actually share that on your social media or anything on your social media, if you're putting a linkback to pages on your website, then it's like a social credit that you're getting to show Google that people are interested in your site. – Georgie Hope
If you have any questions that I missed, a specific question you’d like to ask Georgie or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes and Google are the biggest search engine when it comes to podcasts, and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately a better show.
SEO is a great strategy to add once you already have leads coming in and want to grow your business over the next 5 years. – Georgie Hope
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Thanks again for listening, and thanks to Georgie for sharing her thoughts, ideas, experience and tips on best practices for SEO and in particular, maintaining your rankings when moving to or building a new photography website
The more listings you have, the more convinced Google is that you're real. – Georgie Hope
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks, and speak soon
The post 489: Georgie Hope – How to maintain your SEO rankings when making major changes to your photography website appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.