484: Brianna Shrader – How to grow a fantastic team to support a fast moving and profitable photography business
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Brianna Shrader of www.shyheartstudios.com came to my attention when chatting with photography business and mindset coach Johl Dunn. I asked if any photographers were doing exceptionally well and that I should be approaching for an interview.
He immediately suggested Brianna.
I jumped over to her website and saw a team of 13 in the business!
They look to be an almost all-female group focusing on engagement, wedding and family photography in Orange County, Southern California.
With that large a team, I expected to see multiple FB ads — instead, I couldn't see any ads running.
Then I thought, ok, they must be on page one on Google? Nope, not that I could see for the search terms I was looking up.
What about Instagram followers… 2,500.
I scrolled through her Facebook feed and saw they had a brand new studio.
Where are all these clients coming from? My interest was triggered, and I couldn't wait to learn more about what looks to be, and I'm told, a fantastic business with an incredible operator.
In this interview, Brianna shares how she grew a fantastic team to support her fast-moving and profitable photography business. Plus, we dive into her networking, marketing, advertising and sales strategies that attract all the amazing clients.
Here's some more of what we covered in the interview:
- The advantage of running a photography business with a big team
- How to get your business onto a preferred vendors list
- The importance of building relationships with vendors
- Brianna's secret to successful relationship building
- Gift ideas to send to vendors yearly
- Offering commissions for venue bookings and how to recoup them through sales
- Brianna's unique approach to successful IPS
- How to easily earn $30k with online selling
- The downsides of engaging in a business partnership
- How Brianna built her business
- Are business cards still effective when networking with vendors
- Which images to send to vendors
- The need to send images to the entire vendor chain
- Why you need a business coach
- How to pandemic-proof your photography business
- Brianna's turnover today
- Brianna's booking inquiry and editing process
- Where Brianna finds her photo editors
- Brianna's after-sales processes
- Brianna's pricing structure
- How to increase profits without raising prices
- The best time to inform clients of what they might spend
- Why you should switch to IPS
- Is IPS more effective than online selling for generating a higher revenue
- Why Brianna prefers doing family portrait sessions over weddings today
- Brianna's ‘Ask the photographer' live series on IG
- Brianna's business goals for the next 12 months
- Will family portraits overtake wedding sessions in the future
- Does Brianna consider herself a photographer or a business owner
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
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In the first half of these changes, our sales went up about $30,000 just doing online sales for engagement photos. – Brianna Shrader
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.
Seriously, that's not all.
In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Brianna shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode.
Knowing that all of these vendors at these venues are connected, and if my name is a household name, then everybody is talking and it's just more solidification for that client to book. – Brianna Shrader
If you have any questions that I missed, a specific question you’d like to ask Brianna or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
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I am making more on family portraits than I was making when I was shooting weddings because of the full-service aspect, and because of the in-person sales. – Brianna Shrader
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
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Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Links to people, places and things mentioned in this episode:
Thanks again for listening, and thanks to Brianna for sharing her thoughts, ideas and experience on changing directions with her photography business, growing an incredible team, branching into portraits and becoming more successful than ever after a rocky introduction to the business of photography.
I pride myself on relationship building within my own company and with my clients. – Brianna Shrader
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks, and speak soon
The post 484: Brianna Shrader – How to grow a fantastic team to support a fast moving and profitable photography business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.