477: Adam Gray – Studio pet photography leads, conversions, sales and success

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โดย Andrew Hellmich: Photographer, Interviewer, Podcaster and Owner of Impact Images, Andrew Hellmich: Photographer, and Owner of Impact Images และถูกค้นพบโดย Player FM และชุมชนของเรา -- ลิขสิทธิ์นี้เป็นของผู้เผยแพร่ ไม่ใช่ Player FM โดยมีการสตรีมเสียงโดยตรงจากเซิร์ฟเวอร์ผู้เผยแพร่ กดปุ่มติดตามเพื่อติดตามการอัพเดทใน Player FM หรือวาง URL ฟีดนี้ไปยังแอพพอดคาสท์อื่น

Premium Members, click here to access this interview in the premium area.

Adam Gray of www.kubastudios.co.uk is a UK-based studio pet photographer who looks to be a total sponge when it comes to learning the business side of running a photography studio.

I've been following Adam's progress; it's the perfect time to feature him on the podcast. With a background in the armed services, he's been in business for 12 months and only just left full-time employment.

I've seen him in the Expo training with Kim Marie earlier this year and, more recently, the book project course with Katie Kolenberg.

He's been working hard on his SEO and ranks on page one for several search terms, has over 30 — 5 star reviews on Google, and has worked with multiple photography business coaches already.

Everything points to this photographer being a man on a mission to succeed.

He recently had a £6000 sale, hit £20K for one month and £12K the next!

He's kicked off a photography book project and co-hosts a group of over 240 photographers in the UK. The future looks very bright when I read his reviews and see the quality of his photography.

Here's some more of what we covered in the interview:

  • Why do you need to hire a photography business coach
  • How Adam started his career in photography
  • How Adam transitioned into a full-time pet photographer
  • Photography client demographics in Kent
  • How Adam attracts studio photography clients in Kent
  • The secret to getting clients to talk over the phone
  • Adam's lead generation process
  • Facebook lead ads
  • Outsourcing the initial client calls
  • What you need to establish when making the initial phone call with prospective clients
  • The importance of having a compelling question in your ads
  • What questions to ask potential pet clients during discovery calls
  • Adam's studio pet photography style
  • Why Adam doesn't like using props when photographing pets
  • Adam's target clients
  • What happens during Adam's design consultation
  • Adam's pet photography culling process
  • How to transition from the design consultation to the sales process
  • Offering alternatives to suit the client's budget
  • How Adam solicits reviews from clients
  • The importance of strengthening alliances with businesses to survive in this economy
  • Always rely on multiple income streams
  • Where Adam sees his pet photography business in 12 months
  • What percentage of leads is Adam expecting to get from Facebook Ads
  • Adam's thoughts on the VAT in the UK
  • Why you should not be fearful of the VAT

Adam Gray Photography Podcast

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

You got to put in the hard work. You need to have some sort of business coaching and you have to put your hand in your pocket. – Adam Gray

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Adam Gray Photography Podcast

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Adam shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below; let me know what your takeaways were and what you plan to implement in your business as a result of what you heard in today's episode.

You have to use what works for you. What works for me is not necessarily going to work for someone else in Texas or someone in Canada. – Adam Gray

If you have any questions that I missed, a specific question you’d like to ask Adam or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

Lead Ads Training for Photographers

Do not miss this training if…

  • You need or want more leads for your business
  • You're exhausted with your usual Facebook and/or Instagram methods
  • You're confused about navigating the Ads Manageer to create your ads
  • You want to make sense of all the numbers, stats and figures inside the Ads Manager
  • You want to know how to take a lead and have them schedule a call with you for a photography session booking

Learn all this and more in the upcoming LEAD ADS TRAINING FOR PHOTOGRAPHERS

And John Glaser of John Glaser Photography is going to handhold you through every step of the way.

All the details are here: https://photobizx.com/leadads

John has exceeded USD$500k and is on track for USD$1M. Almost all his clients come from Facebook and Instagram Ads.

These Ads work, and they'll work for you too. Come and join us!

Adam Gray Photography Podcast

iTunes Reviews and Shout-outs

Each week I check for any new iTunes or Google reviews, and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the biggest search engine when it comes to podcasts, and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.​

Adam Gray Photography Podcast

Links to people, places and things mentioned in this episode:

Adam Gray Photography Podcast

Thank you!

Thanks again for listening, and thanks to Adam for sharing his thoughts, ideas and experiences for growing a successful studio pet photography business by delivering great images and simply allowing clients to purchase what they want, without limits.

People just want to get what they want to get. I don't have limits on what they can spend. There's no packages or such. If they want to get 18 pieces of wall art, you let them get 18 pieces of wall art. At the end of the day we need to tell the price. They're going to say No or Yes. – Adam Gray

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 477: Adam Gray – Studio pet photography leads, conversions, sales and success appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

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