Episode 323: The Ultimate Guide to Choosing a Marketing Agency with Ralph Burns and Kasim Aslam

Perpetual Traffic

Choosing the right marketing agency is critically important for businesses on a growth path.

It’s no secret that co-hosts Ralph Burns and Kasim Aslam both own marketing agencies. But they give their word that this episode will be less self-promoting, more educational. Bottom line: listeners need to know this valuable information. They also get brutally honest: most agencies suck. And pretty much every business owner makes the wrong first choice. It’s like an entrepreneurial rite of passage.

If Ralph and Kasim can save someone from that bad first experience, they want to do it. Listen in for their insider tips.

IN THIS EPISODE YOU’LL LEARN:

• How to get clear on what you want/need before approaching an agency
• Why you shouldn’t pay huge amounts of money to an ad agency upfront
• What qualifications/certifications a marketing agency needs to have
• How to figure out which agencies are effective at tracking/reporting

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Tier 11
• Solutions 8
• Montessori schools
• Google Data Studio

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

New Ecommerce Strategies Webinar