#35: Ambivalence with Iris Schneider

Opinion Science

Dr. Iris Schneider studies the psychology of "ambivalence," which is when we can see both the pros and cons of something. Oftentimes research shows that ambivalence can be problematic, getting in the way of people being able to form a coherent view on something. However, Dr. Schneider suggests that there can be benefits to ambivalence if we're able to see it not as a challenge to overcome but a state to be embraced.

Things we mentioned in this episode.

• For some good general resources for reading about the psychology of ambivalence, see: van Harreveld, Nohlen, & Schneider (2015); Schneider & Schwarz (2017)
• You can see people’s ambivalence by tracking the movement of their mouse as they choose whether something is “good” or “bad” (Schneider et al., 2015)
• Only a third of people’s everyday decisions are between two alternative options (Fischoff, 1991)
• Some people just tend to be more ambivalent than others, and it’s related to having less bias (Schneider et al., 2020; Simons et al., preprint)
• Lots of characteristics of people’s opinions can be considered either valuable or problematic, depending on your perspective (e.g., Rydell et al., 2006; Tormala et al., 2011)
• Identity-based motivations guide people’s interpretation of difficulty (e.g., Oyserman, 2015)

Check out my new audio course on Knowable: "The Science of Persuasion."

For a transcript of this episode, visit: http://opinionsciencepodcast.com/episode/ambivalence-with-iris-schneider/
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For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/
Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.