#371: The 30,000 Foot View: Crafting Your 4-Part Customer Journey

Online Marketing Made Easy with Amy Porterfield

An online buyer’s experience that’s effectively mapped out from start to finish can help you create the entrepreneurial family of your dreams -- one where everyone feels seen, heard, and understood.

Being intentional about crafting a clear journey for your business is key to cultivating a community and showing your audience that they matter and aren’t just another number or subscriber.

In today’s podcast episode, I’ll teach you the four phases you need to consider when thinking about the journey of each of your loyal fans. Phases that include:

• Phase 1: Attraction
• Phase 2: Nurture
• Phase 3: Promotion
• Phase 4: Onboarding (don’t miss the one element in phase four you can’t skip but many entrepreneurs do!)

I’ll also show you how to put together your business pathway (or revitalize the pathway you already have) in order to keep your loyal fans on track through the entire time they’re with you on your business journey.

Get ready to knock the socks off your customers and create a journey they can remember with today’s episode!