TODAY Show NBC Aarne Heikkila Negotiated 3of3 with Mark Henkel - Mar 2006

National Polygamy Advocate

National Polygamy Advocate ™ Mark Henkel's 3of3 negotiating with producer Aarne Heikkila for the TODAY Show on NBC-TV, on March 14, 2006, to set terms for a taped interview (the next day). This conversation was the third of three steps to the negotiation for the terms and conditions of agreement for a taped interview with Mark Henkel and for another interview with one of the polygamous families from the TruthBearer.org organization that he founded. The eventual segment was broadcast on March 19, 2006. Mark Henkel had been requiring that it be written into the Agreement that the crew and producer (et al) would neither follow nor record anything else after the formal interviews. In the beginning of this third negotiation, the producer opened the negotiation by trying to get out of having to formally write that requirement. Mark Henkel used his negotiation skills to both initially and conditionally concede on that issue. Later, however, the producer brought up a separate issue of how media companies can be subpoenaed and gave the kind warning that both Mark Henkel and the polygamous family would have to be careful of what they say. This was a point that the producer said that his attorneys wanted to be known in advance by all concerned. Mark Henkel deftly utilized that point to get the producer in the negotiation to instead be the one to concede and to indeed formally add Mark Henkel’s aforementioned requirement to be written into the Agreement. This third and final step of three ended positively, just as the previous two steps had occurred in the preceding week. This essential discussion both educates and demonstrates the absolute necessity of holding media accountable when they want to "do stories" that can put people at risk. It also reveals the example that Mark Henkel set in both possessing and bringing some essential negotiation skills to this process.

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