Making Time for Artistic Experimentation With Anna Potter

My Small Business & Me

เนื้อหาจัดทำโดย Rona Wheeldon เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Rona Wheeldon หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal

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#018 - Florist Anna Potter shares her small business journey. Always having dreamt of opening a shop, she set up Swallows & Damsons in Sheffield several years ago. Her business has grown, attracting over 193K followers on Instagram. And she's also the author of 'The Flower Fix'.
After studying fine art at university and not knowing what she wanted to do, she tried several different jobs. By chance, a friend got her a job as a florist. And Anna felt it was an instant fit. She later moved to another florist shop before deciding to set up Swallows & Damsons. Originally, she worked from home doing small weddings for friends.
Aged 26, she bought an existing flower shop and hit the ground running as they had weddings, funerals and gift bouquets already in the diary. Over the years, her natural floristry style has developed, aided by her making time for artistic experimentation.
Mastering the art of iPhone photography and capturing her floral designs so beautifully has led to her attracting a huge following on Instagram. Her first book, The Flower Fix, was published in May 2019, which she innovatively marketed to her online audience. Anna shares the impact of the pandemic on her business, including some of the positive changes which have come about.
Listening to this episode, you'll hear how passionate Anna is about prioritising time for artistic expression. And how she adapts to change in a positive way. At the end of the podcast, you'll discover her practical tips, which I'm sure you'll find very inspiring.
Show notes and more are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode18

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