How to Create and Promote a Spotify Pre-Save Campaign

Music Marketing Manifesto Podcast

In episode #53 of the Music Marketing Manifesto Podcast we are going to walk you through the process of CREATING and PROMOTING a Spotify Pre-Save Campaign.

It's no secret that one of the best ways to drive your streaming numbers up is to get added to popular playlists like Discovery Weekly and Release Radar, which are algorithmically generated.

The best way to get picked up by any of these algorithmically generated playlists is to get a large number of followers and saves.

HOWEVER, Spotify does not have a native pre-save option. But not to worry, in this episode we explain how to set up a pre-save page using third party services, and then how to promote that pre-save page for maximum impact.

We also discuss how a Spotify campaign like this fits into a broader album release strategy.

...and if you enjoy the episode, be sure to leave a rating and review on whatever podcast app you use!