Travis Parman -- CCO, AppHarvest: The #PRethics of a Strong Sustainability Story


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In this conversation, Travis Parman shares his insights about:

  • How people sometimes "fall into public relations" from different fields ... and how he has evolved his ideas about what constitutes PR expertise as a former self-confessed "public relations purist";
  • Why his favorite Abraham Lincoln quote that he learned in high school helped chart his academic and career course toward public relations: "In this age, in this country, public sentiment is everything. With it, nothing can fail; against it, nothing can succeed. Whoever molds public sentiment goes deeper than he who enacts statutes, or pronounces judicial decisions";
  • Why diverse practitioners are so often the best public relations professionals: "They know how to read a room";
  • Ways that PR students should work to position themselves for thriving public relations careers, by bringing their diverse perspectives and backgrounds to the fore;
  • In what ways companies need to avoid knee-jerk responses to "diversity programs" that lump people of one diverse cohort together and inadvertently segregate them;
  • How one-dimensional, tactical and transactional "understandings" of PR pose some of the industry's biggest limitations that must be countered and overcome;
  • Why being too deferential can be a PR professional's most self-defeating behavioral modus operandi in growing their career;
  • Ways that cross-cultural and international standards differ -- and why public relations practitioners need to advance their game, including in the #PRethics arena and with full team involvement and buy-in.

FOLLOW #PRethics

FOLLOW Travis Parman:
Twitter: @TravisParman

FOLLOW AppHarvest:
Twitter: @AppHarvest


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