Season 3, Episode 26: Exploring the future of mobile ad measurement (with Barak Witkowski)

Mobile Dev Memo Podcast

My guest in this episode of the Mobile Dev Memo podcast is Barak Witkowski, the Chief Product Officer of Appsflyer, a mobile advertising attribution and measurement platform.

In our conversation, among other things, Barak and I discuss:

• The prevailing themes in mobile attribution;
• How advertisers have adapted to the rapidly evolving privacy landscape, and what separates the most effective advertiser initiatives from those that haven't worked as well;
• How the media landscape utilized by mobile app advertisers changed over the past few years;
• How mobile app advertisers should view the web as a potential source of installs;
• SKAdNetwork's transformation into AdAttributionKit and how should advertisers view that;
• How AI will play a role in marketing performance measurement.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
• Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.