Episode 1: Introduction, Social Media and Purple Cows

Mike's Always Right: Adventures in the World of Creative Writing, Self Publishing and Marketing Fiction & Nonfiction Books

In the first episode of Mike's Always Right, Mike tells you a little bit about himself and his goals for this podcast. Then he jumps into the importance of caring about people when you manage your social media presence. He closes the program with a discussion of Seth Godin's classic marketing book Purple Cow, and how it ties in with one of Mike's latest projects.