Media’s “most influential” person of the decade? Bob Hoffman is bleak, grumpy and wishes the advertising holding companies would fail for a better industry

Mi3 Audio Edition

Mark Ritson calls him one of our "truly great marketing iconoclasts". Professor Byron Sharp says “I wish I was brave enough to be this rude” and NY-based ID Comms CEO Tom Denford predicts Bob Hoffman will possibly be "the most influential person of the decade in media". Here’s Hoffman in full flight. Enjoy.

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