Danny Bass from the outside: Ex-IPG Mediabrands CEO says culture requires agencies, media people back in the office for magic to happen; COVID to hurt media owners more than agencies

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It won’t be music to some ears but Danny Bass has been conducting executive leadership offsites for media and agency top brass in recent weeks and he’s convinced those that can get their people back in the office, or at least physically interacting as groups beyond Zoom, will have “first mover advantage”. It’s about the industry’s culture breeding creativity, ideas and magic.

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