362 - How to Stand Out as the Go-To Expert on your Membership Topic


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Finding new ways to get members piling into your membership is a difficult path to navigate.

But finding a niche market and establishing yourself as an expert in that field is certainly a way to boost your chances. That way, you can build authority and trust and get members joining in their droves.

In this episode of The Membership Geeks podcast, hosts Mike Morrison and Callie Willows dive into the steps you can take to establish yourself as an expert on your membership topic. They go on to explain how these pointers could help your membership site flourish more quickly than you think.

Essential Learning Points:

  • Why building authority will help your membership service flourish
  • How to cater to a niche market
  • How content creation can help you build your reputation
  • Why writing a book is not dated – it would still hugely help your reputation

Important Links & Mentions:

Key Quotes:

“Building authority as an expert in your topic is a majorly important factor in marketing your membership.”

“The truth is anyone can whip up a sales page, say that they're an expert on something without anything to back it up. So you need to be able to provide proof that you're the real deal.”

“Niching down, becoming known for something specific is always going to get you further than being a jack of all trades.”

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