Manage episode 298602052 series 2933130
This week on MarPro we chat with Emily Bruhn the Global Sourcing Category Manager for Marketing at Medtronic about her background as a media buyer at both an agency and also General Mills made her a more well rounded and empathetic Marketing Procurement professional.
Key learning from this episode include...
- Measuring ROI
- Changing Industries, but Staying in Marketing Procurement
- Navigating the Agency Landscape
- Consolidating the Vendor Pool
- Challenging the Status Quo
- Earning a Seat at the Marketing Table
- Globalization Challenges