The Art of Social Listening: Understanding and Leveraging Online Conversations

Marketing with Burlington Press

In today’s digital age, conversations are happening all around us – on social media, forums, blogs, and beyond. These conversations are a goldmine of insights for businesses, organizations, and individuals alike. This is where social listening comes into play. Social listening involves monitoring and analyzing online conversations to understand what people are saying about a brand, industry, or specific topics. Let’s take a look at what social listening is, its importance, and how to effectively implement it.

Read more: https://burlingtonpress.com/2024/01/06/the-art-of-social-listening-understanding-and-leveraging-online-conversations/