Ep 177: Are All Marketers Liars?

Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing · Are All Marketers Liars?

Kevin Oakley, Julie Jarnagin, and Samantha Matlock consider if all marketers are liars? They discuss the illusion of influencers and how it relates to home builder marketers, Kevin has some exciting news on upcoming guests that you won't want to miss, and the team discusses OpenDoor and Zillow’s approach to iBuying.

Story Time (2:11)

Julie shares why she is waiting for Black Friday and how it relates to a homebuyers' fear of overpaying.

Samantha is finally preapproved and aiming to move into a new home and out of her apartment in Colorado before the Summer.

Kevin reflects on the illusion of influencers and if all marketers are liars. He gives a quick update on his house and why he will never purchase a pool again. Plus, Kevin teases some NEW GUESTS who are coming soon.

In the News

• Opendoor shares soar as investors predict gains in home buying market after Zillow’s exit (https://www.cnbc.com) (https://www.opendoor.com/w/partner/builder)
• Pretium Partners picks up 2,000 Zillow homes to kick off iBuying wind-down (https://therealdeal.com)
• Facebook-parent Meta will remove the ability to target ads based on sensitive categories (https://www.cnn.com)
• Google recommends placing videos on dedicated pages for maximum exposure (https://searchengineland.com)
• Advertising Spending Roars Back After Pandemic Pause (https://www.forbes.com)

Questions? Comments? Email [e-mail] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!