Ep 171: The $3.18 Tomato

Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing · The $3.18 Tomato

Andrew Peek, Jackie Lipinski, and Becca Thomas discuss the idea of paying $3.18 for a tomato. Would you pay that much? How about that much for a lead? They discuss the value of a lead and why it's best to take a step back and analyze data with more context. They also share the story of a builder who just had their most successful virtual community launch on record, how google is updating to have a continuous scroll, and Facebook’s new sunglasses.

Story Time

• Jackie shares how she calculated that each tomato she grew in her garden this summer ended up costing her $3.18 to grow and discusses the cost with and without context to evaluate its true value.
• Andrew is researching a vacation getaway but even expensive hotels lack easy
• Becca shares the exciting story of one builder having their most successful virtual community opening on record this week, including setting over 100 appointments within the first 30 minutes of appointments being open.

In the News (17:15)

• Homebuyers can now tour homes on their own through Redfin (www.geekwire.com)
• Instagram’s outages were so bad the app will now alert users when the service goes down (www.theverge.com)
• Google rolling out continuous scroll on mobile This is gradually rolling out today for most English searches on mobile in the U.S. (searchengineland.com)
• It was Ebay, not Google, that slowly changed its background color (https://theuxblog.com)
• Facebook on your face (www.theverge.com) Sample video: https://www.facebook.com/zuck/posts/10113884054500281

Questions? Comments? Email [e-mail] or call 404-369-2595 and we’ll address them on the next episode.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!