056: Why you should be using video for your business marketing! Making Conversations about video Count
Manage episode 307432271 series 2891512
"People ignore emails. People don't pick up the phone. ..."
(Hear Simon's solution for this at 23 minutes into the episode) -
Simon Banks, Making Conversations Count (November 2021)
There's a video! And THERE'S a video! And a video. And a video....
Actually, no, there's not always video out there, everywhere you look.
Not yet at least.
It may sometimes feel like that when scrolling through your social media feed.
But that's only because of the algorithms.
Algos LOVE video.
And this is why a lot of podcasts use video for promotional reasons.
If we didn't, you'd never know about us.
Yep, one thing's for sure - videos are becoming more important for business marketing than ever before.
(At the very least, everyone should be using an explainer video on their website)
This episode of "Making Conversations Count" explains why this is happening, and what it means for your inbound marketing strategies, too...
It's important to note that video marketing is definitely not just for big business. You don't need an elaborate Hollywood studio set-up to pull it off.
That said, the video marketing pros might have some advice if you're looking to 'up' your video game!
And if there's a video marketing pro who can do that for you, it's Simon Banks from "Get Video Right".
For example, there's an argument to be made for using video over ALL other marketing platforms due to the fact video uses more than one of our senses, and that makes customers happy.
Simon knows his stuff.
His long list of credentials include projects working with Sir Elton John, David Beckham, and even 007 himself, Pierce Brosnan!
Find out more about how Simon has made a successful career out of video, and what it can do for you, in this episode...
TLdr: using video for your business marketing helps customers engage with you - and want to buy from you (if that's your goal) - because video tells a story.
And stories are engaging.
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