054: Find out how to maximise your reach on social media and stop scrolling | Making Conversations about social media scrolling Count!

Making Conversations Count: Honest, relatable conversations with business leaders

Making Conversations About Social Media Scrolling Count!

"It's the willingness to take constructive criticism..." -

Rob Illidge, Making Conversations Count (October 2021)

"We don't deliver social - we define it."

This was the brand message that Rob Illidge was pushing out that led to Wendy Harris - the conversation Queen - wanting to have him on this podcast.

As a highly experienced telemarketing trainer and expert in using conversations for sales, Wendy is only too aware of the power of social in modern-day business.

We've had a few people on the "Making Conversations Count" podcast talking about social media....

(Did you catch Dan Knowlton in episode 45?)

The difference with this one, is that Rob is just like you and I.

He's had to work hard to get where he is, starting alone, and working long hours to get started.

Social is a huge part of digital marketing right now.

Not only for social proof but also to reach the audience you want.

Brands are hungry for engaging content that consumers want to join in with.

It's like sparking a networking meeting conversation, only with strangers, online.

Rob tells his story which involved the "pursuit of happyness" and grafting away, largely unsupported.

And the fact that he was spending a lot of his early days on the telephone having the conversations... well, you can probably get an idea for the relatability here.

In this episode Rob Illidge from Social Republic talks Wendy through how brands can use social scrolling as part of their social strategy.

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