047 Should you avoid using too much jargon in your business conversations? We're making conversations about jargon count!
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Making Conversations About Jargon Count!
"If I'm trying to explain that, then it's up to me to try and explain it in as simplistic a language as possible..." -
Making Conversations Count, September 2021.
When you're making conversations with your customers, are you doing so using jargon they're probably not going to understand?
Most of us are probably guilty of assuming our customers know what we're talking about when we use acronyms.
After all, they must have done their research before talking to us, right?
Sadly, you might be risking putting some of your biggest and best customers off by using too much jargon!
After heading up the legal department of the Co-Operative Bank, This episode's guest headed up the legal department of the Co-Operative Bank, and on that journey, actually ended up helping the legal industry to become more approachable.
Solicitors speak the language of the law which is full of jargon. Unfortunately, anyone who's spent any amount of time with their lawyer has probably thought to themselves, 'what does that actually mean?'
This is where Ann Page has dedicated her career in training over 7000 lawyers in leadership, management and interpersonal skills both in the UK and internationally.
Her book 'Business Skills? Don't be daft I'm a Lawyer!' is endorsed by Managing Partners of regional branches of The Law Society and is packed with insightful observations.
But Ann's path to becoming a lawyer was not a simple one.
As we'll soon discover during this particular conversation that counts...
Want to buy Ann's book? You can do so here.
Wendy often mentions the letter to listeners and the resources on offer. You can find all of this good stuff, here.
Missed our previous episodes?
You can catch up with any of the other guests we've been making conversations count with, here.
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