046 Adding the human to a digital sales world! Social selling is more than just selling via social media! We're making conversations about social selling count!

Making Conversations Count: Honest, relatable conversations with business leaders

Making Conversations About Social Selling Count

"You need to know who you're speaking to...so much has changed in terms of the customer journey..." -

Sudhir Kumar,

Making Conversations Count, September 2021.

When you think about the term social selling, you'd be forgiven for thinking, "oh, that thing people do on Linkedin."

This episode's guest puts forward a valid argument for thinking beyond the obligatory posts on social media.

In this episode Wendy talks with Sudhir Kumar who is the author of "Being Human".

Sudhir reflects on how the landscape for communication has changed with the addition of technology.

And he explains how it's more important than ever before to be human...

As you'll know by now, Wendy is all about the importance of conversations in business.

Therefore, you'll be unsurprised to learn it's music to her ears when Sudhir talks about how vital it is to understand who you want to start conversations if you want your marketing and subsequent sales to succeed!

Listen to learn how spending the time up front to be able to identify your buyers, will define your outcomes.

Other links:

LinkedIn – https://www.linkedin.com/in/sudhirkumarorigin/

Twitter – @sud_origin

Email – [e-mail]

Book page – www.sudkumar.co.uk

Website – www.origingrowth.com

Have you downloaded the FREE Making Conversations Count downloadable read-through yet?

Download it, print it out, and have it by your desk so you can refer to it at any time.

If you want to get better on the phone with your prospects, you NEED this guide in your life!

If you need a little more hand-holding, you'll be pleased to know that Wendy offers real-time dynamic one-to-one advice.

At the very least, you should probably take the 'Telephone Influencer Test'!

It's really useful for getting an idea for how you're doing when it comes to converting, effective telephone communication.

Wendy often mentions the letter to listeners and the resources on offer. You can find all of this good stuff, here.

Missed our previous episodes?

You can catch up with any of the other guests we've been making conversations count with, here.

If you're on your mobile device, you can hear them in your favourite platform (Apple or Spotify etc) here.

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