How PR Can Boost Your Credibility and Business Growth with Joan Frank - Ep 189

LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-Employed

This episode is a playback of a past live interview with Joan Frank of B Frank Communications. Joan shared her journey in PR, the importance of media relations, and how it helps to build credibility and grow businesses. We discussed practical tips for those new to PR, the significance of having a good hook, and the value of professional PR services. Joan also highlighted the benefits of media coverage and answered audience questions about navigating the PR landscape. This conversation is a valuable resource for entrepreneurs and small business owners looking to enhance their visibility and credibility.
00:00 Meet Joan Frank: PR Expert Extraordinaire
02:33 The Power of PR: Building Credibility and Business Growth
05:36 Navigating Media Outreach: Tips and Strategies
06:55 When to Hire a PR Professional
14:31 The Value of Credibility in Business
18:41 The Importance of 'What's In It For Me?' in Marketing and PR
19:21 Examples of Effective PR Strategies
20:34 Engaging with the Audience: Q&A Session
21:17 Tracking PR Success: Metrics and ROI
22:50 Pitching to Local Media: Overcoming Doubts
24:56 Finding Media Contacts: Tips and Resources
27:03 The Value of Professional PR Help
28:14 Connecting with Joan Frank: Services and Offerings
31:07 Final Thoughts and Farewell

Connect with Joan on LinkedIn: https://www.linkedin.com/in/joanfrankpr/

Follow on IG: https://www.instagram.com/joaniefrank

https://www.bfrankcommunications.com/

Watch this on YouTube: https://www.youtube.com/live/lrrsjjQo7io?si=Cg_MN1cdebanGC5t

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
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