019 Duane Morris's DNA Tool and Its Value Proposition for Clients with Michael Zullo

Legal Marketing Studio

A constant theme in conversations with attorneys on the Legal Marketing Studio is the increasing need to be a proactive partner who adds value to a client's business. In this episode, Michael Zullo, a partner in Duane Morris's Trial Practice Group, discusses the firm's Dispute Navigation Analytics (DNA) tool. Our conversation centers on the value the tool presents to Duane Morris's clients in terms of the clarity it offers them in their decision making process, while touching also on the marketing value it presents to the firm.