That Famous "Blue Cardigan Guy," Adam Rose, Unpacks the Impact of Social Media on Traditional Industry Success, the Secret to His Creativity, and How to Build a Positive Community Online


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Adam Rose has lived the acting life in Hollywood since he was 9-years old, making his debut opposite Robin Williams and Julie Kavner in Woody Allen's Deconstructing Harry. With over 55 tinsel-town projects to date he's played roles on the sets of luminary directors and actors with credits that include The Sopranos, Veronica Mars, Netflix's Santa Clarita Diet, Supernatural, Merry Happy Whatever, and so many more. He's worked with Matthew Broderick, Matt Damon, Mark Ruffalo, and Anna Paquin, to name a few. As a writer, Adam sold his first pilot, PISSED, to Warner Bros. His short film, QUEEN, which he wrote and directed, screened at over 50 film festivals and won several awards. But back in 2009, he intuitively knew that social media would change how the world consumes content forever. At a time when most of his celebrity peers turned their noses up to anything "online," Adam began cultivating fans outside of his Hollywood projects.

Today, Adam has amassed an enormous social media following, with over 3.7 million followers on TikTok and nearly half a million on Instagram, not to mention his growing YouTube. He's one of the most beloved creators with A-list brand deals, known for his viral comedy sketches, dances, and "lovely" wife, a character he plays opposite himself. In this episode, Adam and I unpack the question, "What drives the other: Does the traditional career drive a social following, or does a social following drive your traditional career?" It's an interesting debate. We dive into the story of digital identity and the famous blue cardigan that his fans are obsessed with, and how his community reacts to his content. Adam shares his content strategy, secrets to creativity, production schedule, and a typical day in his life. The whole episode is like a hug in your ear, full of warmth, comedy, and advice.

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