Lowe’s Home Improvement: A Tiered Rewards Program Designed To Engage DIYers and Attract Millennials

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From its humble beginnings as a hardware store in a small North Carolina town, Lowe’s grew to become one of the largest home improvement retailers in the world. The company counts nearly 300K associates, encompassing 1,700+ home improvement and outlet stores in the U.S. With more than 16M customer transactions every week, the brand celebrated $86.4B in 2023.
Mark Johnson, CEO of Loyalty360, spoke with Amanda Bailey, VP of Customer Marketing and Loyalty at Lowe’s, about building a tiered approach in the brand’s MyLowe’s Rewards program, applying personalization within customer loyalty, and engaging millennial homeowners.
Read the full article on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/lowe-s-home-improvement-a-tiered-rewards-program-designed-to-engage-diyers-and-attract-millennials

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1. Lowe’s Home Improvement: A Tiered Rewards Program Designed To Engage DIYers and Attract Millennials (00:00:00)

2. Leaders in Customer Loyalty Series (00:00:05)

3. Customer Loyalty Program Evolution and Personalization (00:09:11)

4. Customer Loyalty and Rewards Program Insights (00:17:05)