#19 How to talk to avatars and measure the effectiveness in picnics? - Marja Konttinen, Metaverse Marketing Director at Lockwood Publishing

IT'S HER GAME

📢Tune in to the latest episode of IT'S HER GAME with Marja Konttinen, Metaverse Marketing Director at Lockwood Publishing, creators of Avakin Life, a mobile metaverse app with 200M+ users, where we discuss:

🌱Key pillars of Metaverse Marketing - tips on planning user acquisition campaigns

❓ What does direct to Avatar mean and why the same user may require two separate communication strategies

👩‍👧‍👧The crucial role of community in the metaverse marketing

📏How to measure the effectiveness of marketing Campaigns in the metaverse?

🔍Is it possible to conduct user research in the metaverse?

📺And why the marriage of TV and metaverse can be a great move?

Even though we have discussed those topics in detail I still have a feeling there is much more to be said on each of them 🤯

Let me know which topic should we explore in more depth - campaign types, how to advertise metaverse itself, or maybe the metrics?

Catch me on LinkedIn: https://www.linkedin.com/in/dominikamariaszot/

Follow IT'S HER GAME on Facebook: https://www.facebook.com/itshergame/

Connect with Marja on LinkedIn: https://www.linkedin.com/in/marjakonttinen/

--- Send in a voice message: https://podcasters.spotify.com/pod/show/itshergame/message