105: The Artist Helping Knitters All Over the World Turn Their Hobby into a Business

It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites

Lifelong knitter Shelley Brander worked her way up in the advertising industry and had great success, but knew she didn’t want to sell cable TV and casinos for the rest of her life. She opened a modern yarn store with the intention to franchise, but after seven years still hadn’t taken a dollar of profit.

Now, at Knit Stars, Shelley has up-leveled her industry. She provides over 12,000 people with a platform to build businesses, discuss difficult topics, and get paid what their creativity is truly worth. She’s also the author of Move the Needle: Yarns from an Unlikely Entrepreneur, which will be published by Hay House on January 12, 2021.

Today, Shelley joins the podcast to talk about the legacies we build in life, the value of empowering her fellow artists, and the big wins she (and her clients) have experienced along the way.

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