Ipsos Survey Research Methods Podcast: What is the future for push-to-web?

Ipsos UK Podcast

Where can we make best use of push-to-web and how can we tailor it to meet audience need? Sam Clemens, Research Director, Public Affairs, Ipsos is joined by Eileen Irvin, Associate Director, Public Affairs, Ipsos and Laura Wilson, a lead within the UK Government Data Quality Hub at ONS, to discuss what the future is for push-to-web methodologies, and how respondent-centred design can improve the way we conduct these surveys. Laura is co-author of the book “Respondent Centred Surveys; Stop, Listen and then Design”.