Ipsos UK Podcast: Politics Talk - The People Behind the Polls

Ipsos UK Podcast

Special episode! Holly, Lily and LaShanda, the people behind The People Behind the Polls, take you through this fascinating study we conducted during the election.

For the study, we followed voters from all across the country for the duration of the General Election campaign to understand their views on the parties, politicians and policies.

The trio discuss the headline learnings from this study and talk through the benefits of conducting this type of research.

#Politics #GE2024 #DeliberativeResearch #Voters #Election #Polling