Innovation Processes in the Air Force and Elsewhere with Productable Founder Rachel Kuhr Conn

Inside Outside Innovation

On this week's episode of Inside Outside Innovation, we sit down with Rachel Kuhr Conn, Founder and CEO of Productable. Rachel and I talk about the pitfalls and challenges facing corporate innovation and some of the processes and practices that companies can use to level up their innovation efforts. Let's get started.

Inside Outside Innovation is the podcast to help the new innovators navigate what's next. Each week, we'll give you a front row seat into what it takes to learn, grow, and thrive in today's world of accelerating change and uncertainty. Join us as we explore, engage and experiment with the best and the brightest innovators, entrepreneurs, and pioneering businesses. It's time to get started.

Interview Transcript with Rachel Kuhr Conn, Founder and CEO of Productable

Brian Ardinger: Welcome to another episode of Inside Outside Innovation. I'm your host, Brian Ardinger. And as always, we have another amazing guest. Today, we have Rachel Kuhr Conn. She's the Founder and CEO of Productable, where she is turning the innovation process into software. Welcome to the show, Rachel.

Rachel Kuhr Conn: Thanks so much Brian. It's a pleasure to be here.

Brian Ardinger: I'm excited to have you on the show. I'm surprised we haven't had you on earlier. We have a number of mutual friends that have crossed paths. And we just only got introduced to recently. So, I'm glad to have you on the show. You've recently started a company called Productable, focused on the space of innovation and how do you create more repeatable processes and things along those lines.

You've just landed a deal with the US Air Force to expediate the innovations process at the national defense area. How did you get involved in this innovation space to begin with? And then we'll talk about how did you develop Productable.

Rachel Kuhr Conn: Really excited to finally connect after all of the different people we have in common. So, a little bit of my backstory is I was a bright eyed, bushy tailed engineer, thinking that I was going to change the world with amazing products. And dreaming of all the impact I was going to make. And my research area in school was actually around predictive analytics for innovation success.

And so, there's actually a lot of data around personality type, team dynamics, methodologies that you can look at and actually predict what should be used and what the team dynamics should be to drive the best outcome.

So, in school, I was like, oh my gosh, industry must be amazing at solving problems. Like I just can't wait. And instead, I went into large corporation after a large corporation and just couldn't believe how politics and silos and just corporate bull crap for lack of better term, ruined every single opportunity I thought I had to ever make something awesome.

And so just personally, I got really, really tired of the amazing capacity that all these large organizations have. And I just could never quite create the thing that made it to the finish line. And so got involved in the venture capital world. Saw how things work differently. Got really inspired by it. And essentially started building our platform and what we call the Productable Way, which leverages VC mindset and built it more into a corporate friendly approach, if you will.

Brian Ardinger: And you worked with Mark Cuban companies, and some other folks, to build out this philosophy or build out this methodology. Can you talk a little bit more about that?

Rachel Kuhr Conn: So, I got so frustrated in the corporate world. I actually cold emailed Mark Cuban while watching a bunch of Shark Tank. Cause I was like, they say yes to a lot of things that I think my boss would have said no to. And so, I just had to figure out, figure out what the difference was. And in the venture world, it's okay to take a lot of bets. You're supposed to build a whole portfolio of bets. And you understand that the outcome of a few is going to be big enough to pay for the losses of the others, and then some.

It creates this incredible culture of risk-taking and experimentation. And having the room to do that in corporates really is what's required to help large organizations overcome the disruption curves that are ahead. You know, you always have something that's eating these large organizations. And so, you really have to have a way of managing, how do you actually take a lot of bets on new ways of solving these problems and in overcoming these things to actually be able to succeed.

Brian Ardinger: Well, I'm curious to talk a little bit more about how you came about creating Productable. So, you know, there are a lot of idea management, idea capture, innovation software platforms out there. So, a lot of people kind of taking a swing at this over the last 20 years. What made you want to try to tackle this marketplace?

Rachel Kuhr Conn: For one, it was from the pain point. If one of those had solved the problem, I feel like I would've just run with it. I didn't really necessarily feel the need to be a founder. It was actually the pain that I couldn't go into corporate innovation yet again and face the same problems. And so, something about those tools just wasn't doing it for me. It wasn't solving that problem that you end up with ideas on a shelf.

And so, there's a lot of great idea management platforms that start to build that early stage of top of the funnel kind of solutions. But how do you actually move solutions through mid-stage and late stage of the funnel? And that's really where Productable comes of help.

Brian Ardinger: Well and that's one of the interesting insights is I think a lot of people think that a tool will solve the problem, but really a tool is just a tool. And what really makes this thing work as far as innovation within big companies, it's a culture of innovation. And its processes and that that are around the intake of an idea. So maybe talk about how does process play a role in the actual software itself?

Rachel Kuhr Conn: Yeah, absolutely. And so, it's a hundred percent culture where just a means to help support all of those things. And one of the big things is the company has to be willing to really invest in innovation. And if you're not putting your money where your mouth is, you're not going to get the outcomes. And so Productable is really a three-pronged approach. It's portfolio, progress, and people.

And so what those three elements are, Portfolio Management is really about establishing and evangelizing a solid strategy that people understand. Making it so that you invest wisely in innovation, so that you're not throwing good money after bad. And you're making it really easy to expedite decision-making across the whole process.

Then I'm going to actually switch to People Management. So that's more of like the top-down strategy if you will. People Empowerment is about honing the innovator skill so that you can actually empower projects to go through the right methodologies and tools and ensure you're involving the right subject matter experts. So, it's a little more of the ideal, if I was building a product, and building a company, these are some of the tools and processes I might.

And then you would have to actually sync those together and that's our Progress Management. So, progress management, is...