Strong Brand Identity Part 1: The Customer
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About Today's Topic:
Have you already branded yourself? Are you still hung up on the obvious things like colors and logos? Most business owners jump to these exact things when they hear the word branding. What most fail to realize or realize too late is that your customer’s persona is actually what MAKES your brand. Knowing who you’ll talk to and why you’re talking to them will determine your logo, colors and the language you’ll use. Whether you’re doing this retroactively (and I think you should) or starting from scratch, this episode will develop as a business owner for the long haul.
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This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
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