S1 Ep17: Geotagging Pros and Cons: Should You Do It?

Influencer Marketing for Destinations

In this episode, Jess and Jacqueline start with the basics: what is geotagging? Learn how geotagging got started on Instagram and how organizations since have started releasing campaign messages like #Recreate Responsibly, Leave No Trace and Jackson Hole’s “Keep Jackson Hole Wild” campaign. At the end, get a very specific list of what influencers and destinations can do to proactively know if geotagging is right for you and what your strategy should be.

Timeout for Trends
Hawaii has experienced over-tourism after COVID-19. Here’s an article we’ve seen with them and what they are doing to combat the problem.

Links to Topics mentioned in this episode

#Recreate Responsibly
Leave No Trace
Jackson Hole Wyoming Sustainability Landing Page
Keep Jackson Hole Wild Campaign
2014 report published by Simply Measured

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About Relic
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The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Relic. Music is Good Times by Scott Holmes.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [e-mail].