IFH 482: How to Raise $325 Million in Film Financing with Wayne Godfrey

Indie Film Hustle Podcast: Filmmaking | Film School | Screenwriting | Film Marketing | Independent Film | Cinematography | Film Festival | Filmmaking Podcasts I Moviemaker

I promise the title of today’s episode is not clickbait. Our guest, Wayne Godfrey is a British film producer, CEO of fintech platform, Purely Capital, and expert film financier who’ve raised nearly $325 million for more than 120 independent feature films. Wayne founded Purely Capital in 2018 to enables film and TV rights owners a way to accelerate payments from years to days, for their content from streaming platforms. This year, he became a mentor at Creative Futures Collective in the UK to contribute to unearthing the next generation of creative industry leaders from disenfranchised backgrounds and empower them to break cycles of systemic inequalities they've experienced. He’s credited as executive producer for numerous independent feature films, including , The Man Who Invented Christmas, Robert Rodriguez's Sin City, Martin Scorsese's Silence and Joe Carnahan's Boss Level. An undeniably impressive career Wayne has built as a ‘problem solver in film procurement investment - a long way from DJ-ing around London as a young guy with only a deep interest and some skill in sound production. Some of his other key production credits include The Foreigner. THE FOREIGNER, starring Jackie Chan and Pierce Brosnan, is a timely action thriller from the director of “Casino Royale.” The film tells the story of humble London businessman Quan (Chan), whose long-buried past erupts in a revenge-fueled vendetta when the only person left for him to love -- his teenage daughter -- is taken from him in a senseless act of politically-motivated terrorism. In his relentless search for the identity of the terrorists, Quan is forced into a cat- and-mouse conflict with a British government official (Brosnan), whose own past may hold clues to the identities of the elusive killers. It was really cool getting Wayne’s perspective on what he considers as the pillars of a successful film from a marketing POV to thrive in the current diluted and competitive marketplace. He points out that a great story, recognizable talent, and capital can determine a film’s success right out of the gate. I know it has not been smooth for a lot of indie filmmakers during these COVID times and I promise, there is something in this conversation for everyone because Wayne doesn't speak only from a marketing standpoint, but he understands extensively, the development, negotiating, and production structures of film financing are always an assuring point of sale for filmmakers. Enjoy my eye-opening conversation with Wayne Godfrey.