Turning $100 into $52,000 selling handmade candles DTC - Dianna Allen, TERRA

Indie Bites

Dianna Allen is the founder of TERRA, a DTC candle brand, where she designs and hand pours a variety of candles. In October 2020, Dianna left her life as a freelancer behind to put her efforts into TERRA full-time, which as we all know, is a huge leap to make.

What we covered:

• Should more indie hackers work on physical products?
• What happened with Budget Meal Planner?
• Should more indie hackers kill projects more often?
• Does turning a passion into a business take the enjoyment away?
• What was the breakthrough moment with Terra
• Making the leap going full-time with your business
• Why Dianna went straight into
• How do the economics of a physical product business work?
• How Terra was started with just $100
• Using Instagram for 99% of growth
• The hardest part of running a physical product business
• How to balance one-term purchases vs MRR
• Why we should support more small businesses?

Links

• Dianna's IH podcast episode
• Dianna's article on growing TERRA to 50k

Recommendations

• Book: Shoe Dog
• Indie Hacker: AJ from Carrd
• Podcast: Doesn't listen

Follow Dianna

• Twitter
• Instagram
• Terra

Follow Me

• Twitter
• Indie Bites Twitter
• Personal Website
• Buy A Wallet

Thanks to Weekend Club for sponsoring Indie Bites, which is launching in the US this week!

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