Build in a competitive market, or go niche? - Derrick Reimer, SavvyCal

Indie Bites

Derrick Reimer is the founder of SavvyCal, a new approach to calendar scheduling and has grown to multiple thousands MRR since he launched it earlier in 2020. Derrick also co-founded Drip with Rob Walling in 2012, which was acquired by Leadpages in 2016. You might have heard Derrick on the Art of Product podcast with Tuple co-founder Ben Orenstein where they document their journey building their products.

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What we covered in this episode:

• What is SavvyCal?
• What problem is it trying to solve?
• Why go into such a crowded market?
• A nice market or crowded one?
• The advantage of being a solo founder or small team vs larger competition
• How long did Derrick build before launching the MVP?
• How much growth has come from pre-existing audience?
• What goes into a good Product Hunt launch?
• When should Indie Hackers bring marketing support on?
• What marketing tactics can you employ?
• How does TinySeed funding work?
• Should other founders look for this type of funding?
• Art of Product podcast

Recommendations

• Book: The Mom Test
• Podcast: Software Social

Follow Derrick

• Twitter
• Website
• SavvyCal

Follow Me

• Twitter
• Indie Bites Twitter
• Personal Website
• Buy A Wallet

Thanks to this episode's sponsor, Churnkey

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