How Businesses Must Adapt to Volatile Conditions | Episode 161

InboundBuzz - Inbound Marketing Podcast

In this episode, we explore the launch of ChatGPT 4o, a groundbreaking model that processes text, audio, image, and video inputs, responding to audio inputs in as little as 232 milliseconds, similar to human conversation speed. We delve into effective sales call strategies, particularly handling discount requests by understanding the customer's commitment and reasons for choosing your service.

Additionally, we discuss highlights from the Google I/O 2024 event, where AI Overviews now provide searchers with comprehensive topic summaries, raising concerns among SEO professionals and publishers about the impact on web traffic, while emphasising the need for helpful content creation. We also cover the new partnership between Reddit and OpenAI, which integrates Reddit content into ChatGPT and other AI products, and conclude with insights into the key success factors for online advertising as highlighted by IBISWorld.

Tune in for more insights!