256: SEO Strategies That Actually Work for Small Business with Lauren Gaggioli

Imperfect Marketing

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Kendra talks imperfect marketing with Lauren Gaggioli, an organic content marketing expert, SEO pro, and creator of the Big Why Life course. Lauren shares her journey from building an online test prep business to supporting digital solopreneurs in creating intentional, purpose-driven lives.

Topics covered in today’s conversation include:

• Why SEO is a long-term game and how it pays off over time.
• How to benchmark your website for SEO success.
• The importance of using your audience's language in your content.
• Best practices for leveraging content on your website and social media.

Resources:

• Free DIY Website Audit by Lauren Gaggioli
• SEMrush Free 10-Day Trial
• Lauren’s Podcast: Digital Entrepreneur’s Toolkit: laurengaggioli.com/digital-entrepreneurs-toolkit-podcast/

You can find Lauren Gaggioli:

• Website: Big Why Life: laurengaggioli.com
• LinkedIn: Lauren Gaggioli: linkedin.com/in/laurengaggioli

Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.

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1. SEO Best Practices and Organic Marketing (00:00:00)

2. SEO Strategy With Keywords and Content (00:07:58)

3. Impacts of AI on SEO (00:19:48)

4. Navigating the Changing Landscape of SEO (00:28:35)